FFWD wheels – Road Cycling Wheelsets

FFWD Wheels are designed and made in our facility in Zwolle, The Netherlands. From here a dedicated team of cycling enthusiasts daily work on the development, production, sales and promotion before they are shipped across the world to you!

The team behind FFWD are all passionate about cycling. Many have raced at the competitive level and/or worked in the cycling industry for years. Being raised in the Netherlands, cycling is part of our culture so there you have all the ingredients to understand what cyclists want.